Syeda Mahrukh Raza, founder of Lean Outset, is an accomplished product strategist with an extensive background in designing and scaling digital products that resonate with market needs. With over 7 years of experience in both service and product companies, including Systems Limited (Top IT Service provider in Pakistan – A unicorn), Unifonic (an Endeavor member), and Stewart Title (the fourth-largest title insurance company in the USA), she has a proven track record in developing digital products and generating significant revenue for large enterprises and startups. She has recently developed a value proposition for a digital retail bank currently under formation, which has received an in-principle license from the central bank, and supported Marvalero in entering Pakistan market.
Mahrukh has earned numerous certifications in the product realm, honing her skills in creating customer-centered solutions across various sectors. She is also a Certified Scrum Professional Product Owner (Scrum Alliance Level 3 badge holder). Known for her analytical approach and commitment to agile methodologies, Mahrukh has been instrumental in helping organizations navigate complex projects. Her experience and leadership have positioned Lean Outset as a go-to consultancy for companies seeking to achieve product-market fit and sustainable growth.